About

“Is this it?”
That question used to nag at me.

I'd spent a decade as a multi-disciplinary marketing consultant, working with brands like Adidas, NHS, Virgin Trains, and Hilton Hotels. Following the path I was “supposed” to take.

But the further I progressed, the more disconnected I felt. My skills were growing, but so was the distance from what made me feel alive.

I knew there was another way. I just needed to follow my own wild track.

Now, I work with leaders, creatives, and purpose-led people across sectors to surface and share the stories that matter.

I uncover long-form features, emotional narratives, and story assets that can be shared across newsletters, websites, reports, social campaigns, or brand films.

Here’s how we can work together:

🌿 The Story Lab → Long-form feature and a suite of narrative assets
🌿 The Partnership → Ongoing narrative support + content creation
🌿 The Documentary → Immersive, in-depth visual storytelling

If your work deserves to be felt as well as seen, let’s talk.